That expression came up twice today.
Once at a listing appointment, where a seller asked the potential listing agent to "go outside the box" with them.
Next, in a blog post on Active Rain, by Robin Willis, where she suggests a client used this phrase looking for an agent to help them with an underhanded deal. Read her post, it was interesting (http://activerain.com/blogsview/797763/Real-Estate-License-for-Sale).
Why are people in such a hurry to get outside the box? What is in the box that is making them uncomfortable?
I think today's real estate market requires more "in the box" thinking. Going back to basics. Understanding the market and acting accordingly. Knowing the inventory (competition), understanding value (as a buyer views it) and using ALL of today's resources to market that home to the biggest pool of potential buyers you can find for that specific home. I think the days of listing a home on the MLS and waiting for someone else to sell it are gone, much to the chagrin of companies that offer to simply put homes on the MLS for a flat fee.
A listing agent actually working hard to market and sell a listing? Is that out of the box? I don't think so, at least it shouldn't be.
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JoAnna Siminerio
Weichert Realtors - Marlboro / Manalapan
732-598-6823 cell 732-536-4400 x112 (office)
JoAnna@JoTheRealtor.com
www.JoTheRealtor.com
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